Event platform & event design
Aston Martin
The console that ran Masters in Conversation, and the event around it, for the launch of 007: Road to a Million.
At a glance
- 1M+campaign impressions
- 3brands in one approval flow
Challenge
A launch evening for three brands at Q New York, usually run on scattered spreadsheets and email threads.
Approach
Masters Console, the web app that runs the evening end to end, plus the event identity: social, LED stage, print.
Result
One source of truth for every team, a repeatable format and 1M+ impressions.
The problem
Aston Martin launched Masters in Conversation, a new symposium series, at Q New York, its home on Park Avenue, timed with the premiere of 007: Road to a Million with Prime Video and EON Productions. One evening had to carry three brands at once, and feel as precise as the cars on display.
Behind the stage sat the harder problem. Guest lists, approvals from three brands, seating, suppliers, stage cues and arrivals were spread across spreadsheets and email threads, each owned by a different team.
Every team needed the same evening from a different angle: the event lead the whole picture, partners only what they had to approve, the door team only who was arriving, the operator only the next cue.
Scope · one evening, four fronts, three brands
The platform that runs the evening: guests, approvals, seating, run of show, show control, check-in.
Lockup, waveform motif, type and colour, shared by stage, print and the console.
Teaser, reels, feed posts and stories, before, on the day and after the event.
LED stage backdrop and screen cues, wayfinding, table and menu cards.
My role
Role
UX/UI Design Lead · Event design
The whole project ran through Octonano. I led the design end to end within a design team of three: the platform, from information architecture to dev-ready UI, and the whole event design, from social to the assets on site. Day to day I worked with project managers, executives, technical leads, developers and marketers, turning each team's needs into one shared tool and one visual language.
Worked with
- Design team of 3
- Project managers
- Executives
- Technical leads
- Developers
- Marketers
What I owned
- 01Platform IA, UX and UI
- 02Dev-ready specs with the developers
- 03Event identity and LED stage visuals
- 04Social campaign: teaser, reels, posts, stories
- 05Print and on-site signage
- 06Alignment across three brands
How I approached it
I started from the evening itself, walking the run of show minute by minute with project managers and technical leads, and mapping who needs what, and when. That became the console's structure: one shared data set, a view per role, and three phases: planning, show night and wrap-up.
Approvals were the critical path. Every guest batch, press line and screen asset needed a yes from Aston Martin, Prime Video and EON Productions, so each item shows the three brands side by side, with who is still waiting.
On the night, the same data switches to live views: front of house checks guests in, show control fires the LED cues, and the event lead sees who is in the room and what comes next.
Key decisions
- 01One data set, a view per roleEach team sees only what it needs: less noise, fewer mistakes.
- 02Three phases: planning, show night, wrap-upOne console changes its job through the evening, no tool switching.
- 03Three brands side by side on every approvalWho approved, who asked for changes, who still has to reply, at a glance.
- 04Run of show linked to the LED cuesStage and schedule never drift apart.
- 05One visual language from console to stageThe console shares the event's colour, type and waveform.
12345- 1Three brands side by side, each with its own status
- 2Deadlines turn red on the day they fall due
- 3A change request sits inline, in the partner's own words
- 4One tap reminds whoever is still waiting
- 5Aston Martin approves in place, with no email loop
12345- 1Programme clock, what's in the room now and the next cue
- 2Preview and program, like a broadcast desk: load, check, take
- 3Take, fade, black: three actions, sized for a tense moment
- 4Auto-follow fires timed cues; off, every cue waits for a Take
- 5Cue list linked to the run of show, row by row
What I built
Masters Console was built with the developers from my dev-ready specs: nine views, from guest list to show control, on one data set. Around it I designed the event's identity and every touchpoint: the teaser and social campaign, the LED stage backdrop, print and signage.
- Overview with live timeline
- Guest list, tiers and RSVP
- Three-brand approvals
- Venue & seating plan
- Run of show with LED cues
- Show control: preview, take, fade
- Logistics: suppliers, cars, print
- Front-of-house check-in
Type · Flare for display, Inter for the interface
Flare is Aston Martin's brand typeface, shown here in a close stand-in.
Colour
Status · same colours for guests, approvals and cues
Components
Masters in Conversation
The result
- 1M+campaign impressions
- 3brands in one approval flow
Masters in Conversation launched as a series, not a one-off. Episode 01 ran from one console shared by every team, and the campaign generated over 1M impressions across partner channels.
The setup was designed to be reused: guests, run of show and cues from Episode 01 become the starting point for the next episode.
