About

Hi, I'm Leonardo.

Senior Product Designer with 5 years across Italy and New York, shaping complex, data-heavy products in AI, health, sport tech, fintech, automotive and legal tech.

I start with people, not screens, and I take my work from Figma to a working front-end, so there's no gap between the idea and the product that ships.

Portrait of Leonardo Bressan on a balcony in New York
New York

My vision

“Human-centered design isn't a methodology for me. It's the only way I know to reach both business and design goals.”

(01) Method

Business first. People always.

An entrepreneurial, proactive mind: I always look for how to do it better, and where to innovate.

Good product design is a bet on value. I make that bet explicit, so every screen traces back to a user need and a business outcome.

Where business viability, user desirability and technical feasibility overlap is product valueBusinessviablePeopledesirableTechnologyfeasibleProductvalue
  • Business Revenue, retention, cost to serve. Which number has to move?
  • People Real jobs, real friction. What would make this obvious?
  • Technology Data, constraints, effort. What can we ship and learn from soon?

(02) Path

Design, business, and everything in between.

  1. 2014 – 2019StudyDegree in DesignItis Einaudi-Scapa · Montebelluna
  2. 2020 – 2021StudyMaster in 3D Design & UX/UIBig Rock, H-Farm College · Treviso
  3. 2022WorkBrand & UX/UI DesignerGoover, agency · Treviso & Verona
  4. 2022 – 2023WorkBrand & UX/UI DesignerFreelance · Treviso
  5. 2023 – 2024FounderErasmus for Young EntrepreneursSelected by the European Union · New York
  6. 2024 – nowWorkSenior UX/UI Product DesignerOctonano, agency · New York
  7. 2025 – 2026FounderCo-founder, Arvic3 months at Bocconi for Innovation

(03) Achievements

Selected, shipped, measured.

European Union · 2023 – 2024

Erasmus for Young Entrepreneurs

Selected by the European Union to develop an innovative sport and health tech project in New York, working with engineers, developers and business leaders.

E.Y.E Global
Bocconi for Innovation · 3 months

Selected and completed with Arvic

Three months at Bocconi for Innovation building Arvic, growing my skills in entrepreneurship, business, finance and marketing.

EntrepreneurshipBusinessFinanceMarketing

0%

daily active usage on Arvic, up from 20%

Arvic

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athletes in the Arvic validation pilot

Arvic

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time from raw data to a live API

Clyra

−0%

time to set up a session

Ares

+0%

patients using the device correctly

I-Tech

0M+

campaign impressions

Aston Martin

(04) How I work

Soft skills that ship products.

Ownership

Ownership and responsibility over the craft and the whole project, not just my screens.

Clear communication

Strong client relationships, and a design rationale anyone at the table can follow.

Parallel projects

Comfortable across parallel clients and projects without losing the detail.

Business lens

Entrepreneurship, business, finance and marketing, from building Arvic and Bocconi for Innovation.

Curiosity

Curious, ambitious and motivated to grow within a strong team.

(05) Toolkit

From discovery to a working product.

01

Product & UX

  • End-to-end product design
  • Design for dual audiences
  • Design systems
  • Rapid prototyping
02

Research & delivery

  • Customer discovery
  • Interviews & observation
  • Usability testing
  • Product analytics
03

AI-native design

  • AI chat & coaching patterns
  • Human-AI interaction
  • Concept to working product
ToolsFigmaClaude CodeV0PostHogReactTypeScript
Languages
ItalianNative
EnglishC1
Outside work
RunningTennisStrength trainingSkiingSwimmingSoccerReadingMuseumsDesignSport scienceMedicine & healthRunningTennisStrength trainingSkiingSwimmingSoccerReadingMuseumsDesignSport scienceMedicine & health

Contact

Let's build something people use and businesses need.